Jack Daniels Racing

Jack Daniel’s Racing has gone all out with the livery of its new transporter, unveiling a unique ‘wrap’ that imitates a taut-liner trailer pulled back to reveal Todd and Rick Kelly’s Jack Daniel’s Commodores.

The livery is made up of 280 metres of vinyl and required around two litres of ink, all printed on a 1.5 metre wide Océ solvent printer at Kelly Racing’s workshop.

The work was done by Jack Daniel’s Racing driver Rick Kelly, Dale Wood and graphic designer Guy McCutcheon.

“Finishing the truck this year was a lot of fun and we definitely wanted to do something different,” said Rick Kelly.

“The 3D idea actually came from (former Managing Director of Brown-Forman Australia) Michael McShane and Brand Activation Manager Narelle Bruhn, coming straight from the top.

“We got our designer, Guy McCutcheon from GM Designs to implement the ideas and marry lots of photos into one and we think it’s worked out really well. “It’s a pretty complicated process but the end results is pretty cool.